Google My Business (GMB) is an essential tool for any business looking to improve its online visibility and attract more customers. However, creating a GMB profile is not as simple as just filling out a few fields. There are several mistakes that businesses can make when creating their GMB profile, which can hurt their online presence and limit their visibility. The best SEO company Sydney highlights some common mistakes to avoid when creating your Google My Business profile.
Mistakes to avoid when creating your Google My Business profile
Incomplete Profile:
One of the most common mistakes businesses make when creating their GMB profile is leaving out important information. It’s essential to fill out all the fields in your GMB profile, including your business name, address, phone number, website, hours of operation, and category. Providing complete information helps Google understand your business better, and it can improve your chances of appearing in local search results. SEO experts can help you to enhance the online presence of your business.
Inconsistent Information:
Another common mistake businesses make is providing inconsistent information across different online platforms. Your business name, address, and phone number should be consistent across all online directories and platforms, including your website, social media profiles, and GMB profile. Inconsistent information can confuse Google and hurt your search rankings.
Incorrect Business Category:
Choosing the wrong business category is a common mistake that businesses make when creating their GMB profile. Choosing the right category helps Google understand what your business does and can improve your visibility in search results. This, in turn, will benefit your SEO Sydney.
Using a Virtual Office or PO Box Address:
Using a virtual office or PO Box address can hurt your GMB profile’s credibility and negatively impact your search rankings. Google prefers physical addresses where customers can visit your business. If you operate from a virtual office or PO Box, consider using a coworking space or renting a mailbox in a physical location.
Using Stock Photos:
Using stock photos instead of real photos of your business can hurt your GMB profile’s credibility. Real photos of your business help customers understand what to expect when they visit you. It’s essential to upload high-quality photos of your business, including the exterior, interior, products or services, and team members.
Not Responding to Reviews:
Ignoring reviews or not responding to them is a common mistake businesses make when managing their GMB profile. Responding to reviews, both positive and negative, shows that you value your customers’ feedback and care about their experience. It’s essential to respond to reviews promptly and professionally.
Violating Google’s Guidelines:
Violating Google’s guidelines can hurt your GMB profile’s credibility and negatively impact your search rankings. Some common violations include keyword stuffing, fake reviews, and creating multiple GMB profiles for the same business. Make sure to follow Google’s guidelines when creating and managing your GMB profile.
Creating a GMB profile is a crucial step for any business looking to improve its online visibility and attract more customers. By avoiding these mistakes and optimising your GMB profile, you can improve your online presence and attract more customers to your business. You can enhance your company’s online presence by working with SEO experts. Take a look at their SEO packages Sydney and choose one to kickstart your campaign.